Thursday, November 26, 2009

Women In Advertising















It is strange to see the way advertising uses women in this culture. I have seen ads and commercials everywhere that show women half-dressed, "sexily" eating cheeseburgers and cleaning cars in bathing suits. What's even worse is that all of these women are extremely skinny, with no wrinkles and large breasts and tiny waistlines. I do not understand this because I have yet to meet a single female here that really looks like that.

Although I have seen male stereotypes in ads, they have not been quite as frequent as the hypersexualized females plastered all over town. This poster above is in the window of a store at Friendly Shopping Center, a family-oriented strip mall where a lot of young teenagers hang out. it is funny that no one really questions posters like this. Even if they are disgusted, they seem to just think "that's just the way things are." People with money and power run the companies that make these ads and then people buy from them and support them, only furthering the problem. If people want so see an end to these ads, they should stop investing their money in businesses that subjegate and exploit women.

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